Social Media, Experiential Marketing, Brand Events, & Activations
I lead social media marketing and content strategy for brands, creating experiences that are designed to live both in-person and online. In partnership with brands, restaurants, and creatives, I produce small-scale activations, events, and pop-ups-overseeing everything from concept to execution, with a focus on high-impact digital storytelling.
Restaurants
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Hospitality
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Lifestyle
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Travel
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Food & Bev
Restaurants ✳︎ Hospitality ✳︎ Lifestyle ✳︎ Travel ✳︎ Food & Bev
Brooklyn, NY
Since October 2025, I’ve led social media and content strategy for Brooklyn-based restaurant, Panzón, shaping both its digital presence and real-world community.
I collaborate closely with local artists and hospitality creators to concept and execute events and pop-ups, creating full-circle marketing that translates seamlessly from online storytelling to in-person experience.
I also direct monthly photoshoots, produce original content, and drive ongoing community engagement to build an active, local and loyal following.
“Laura has been an indispensable asset to our business. We initially sought out simple social media tweaks and instead found an entire marketing team within one person. She has been a huge creative and strategic asset to Panzón. From increasing our following, to curating genuine buzz around our brand, her work has had a clear and lasting impact. “
- Panzon OwnersMeasured Social Growth
10K Milestone Achieved: Instagram
As Panzón’s strategic social partner, I helped grow the account by 1,000+ followers in under 90 days, pushing it past 10,000 followers through intentional content strategy, local partnerships, and consistent brand storytelling.
Profile Activity Surge
+335.8% increase in profile activity (Nov–Feb vs. Aug–Nov)
14,547 profile visits during the growth period
+337% increase in profile visits since stepping in as strategic partner
As Panzón’s strategic marketing partner, I led three consecutive sold-out weekend pop-ups that continue to spark excitement and engagement across both in-person and online audiences.
Pre-launch hype: First pop-up
Planned, produced, and promoted short-form content to generate excitement for Panzón’s first weekend burrito pop-up.
Ongoing Pop-Up Marketing
Expanded promotion across Instagram and TikTok, amplifying reach and engagement for the second weekend.
Third Pop-Up Activation
Sustained social promotion for a limited-time menu, amplifying reach through collaboration with local hospitality influencers and creators.
Key social Metrics: Burrito Pop-Up
198k views
generated from all social media promotional materials in December 2025. (Instagram & TikTok)