Experiential Marketing, Brand Events, & Activations
I produce small-scale experiential activations, events, and pop-ups created in partnership with brands, restaurants, and creatives - spanning concepting, collaboration, guest curation, and on-the-ground execution.
Restaurants
✳︎
Hospitality
✳︎
Lifestyle
✳︎
Travel
✳︎
Food & Bev
Restaurants ✳︎ Hospitality ✳︎ Lifestyle ✳︎ Travel ✳︎ Food & Bev
Brooklyn, NY
Since October 2025, I’ve led Panzón’s social media marketing and content strategy.
Frequently, I collaborate with local artists and hospitality creators to plan events and pop-ups, delivering cohesive, full-circle marketing that connects the brand online and in-person.
Lastly, I oversee monthly photoshoots, produce original content, and drive community engagement to grow a cohesive and active local following.
In the winter of 2025, I planned and executed three back-to-back sold-out weekend pop-ups for Brooklyn-based restaurant, Panzón, creating excitement and engagement both in-person and online.
Pre-launch hype: First pop-up
Planned, produced, and promoted short-form content to generate excitement for Panzón’s first weekend burrito pop-up.
Sustained Pop-Up Marketing
Expanded promotion across Instagram and TikTok, amplifying reach and engagement for the second weekend.
Third Pop-Up Activation
Sustained social promotion for a limited-time menu, amplifying reach through collaboration with local hospitality influencers and creators.
Key Metrics: Burrito Pop-Up
198k views
generated from all social media promotional materials in December 2025.