Experiential Marketing, Brand Events, & Activations

I produce small-scale experiential activations, events, and pop-ups created in partnership with brands, restaurants, and creatives - spanning concepting, collaboration, guest curation, and on-the-ground execution.

Restaurants

✳︎

Hospitality

✳︎

Lifestyle

✳︎

Travel

✳︎

Food & Bev

Restaurants ✳︎ Hospitality ✳︎ Lifestyle ✳︎ Travel ✳︎ Food & Bev

Brooklyn, NY

Since October 2025, I’ve led social media and content strategy for Brooklyn-based restaurant, Panzón, shaping both its digital presence and real-world community.

I collaborate closely with local artists and hospitality creators to concept and execute events and pop-ups, creating full-circle marketing that translates seamlessly from online storytelling to in-person experience.

I also direct monthly photoshoots, produce original content, and drive ongoing community engagement to build an active, local and loyal following.

“Laura has been an indispensable asset to our business. We initially sought out simple social media tweaks and instead found an entire marketing team within one person. She has been a huge creative and strategic asset to Panzón. From increasing our following, to curating genuine buzz around our brand, her work has had a clear and lasting impact. “

- Panzon Owners

As Panzón’s strategic marketing partner, I led three consecutive sold-out weekend pop-ups that continue to spark excitement and engagement across both in-person and online audiences.

Pre-launch hype: First pop-up

Planned, produced, and promoted short-form content to generate excitement for Panzón’s first weekend burrito pop-up.

Link to Reel.

Ongoing Pop-Up Marketing

Expanded promotion across Instagram and TikTok, amplifying reach and engagement for the second weekend.

Link to content.

Third Pop-Up Activation

Sustained social promotion for a limited-time menu, amplifying reach through collaboration with local hospitality influencers and creators.

Link to collaboration post.

Key social Metrics: Burrito Pop-Up

198k views

generated from all social media promotional materials in December 2025. (Instagram & TikTok)

Promotional posts received 1,395 shares and 200 saves on average.

72K views and nearly 50 new followers from a single promotional Instagram post for the December 2025 Burrito Pop-Up.

5,710 Instagram profile visits in December 2025 - up 275.7% from the previous month.

Measured Social Growth

10K Milestone Achieved: Instagram

As Panzón’s strategic social partner, I helped grow the account by 1,000+ followers in under 90 days, pushing it past 10,000 followers through intentional content strategy, local partnerships, and consistent brand storytelling.

Profile Activity Surge

  • +335.8% increase in profile activity (Nov–Feb vs. Aug–Nov)

  • 14,547 profile visits during the growth period

  • +337% increase in profile visits since stepping in as strategic partner